Hey! I was in the same spot recently and found some really useful insights in the article “Enterprise Lead Generation: Challenges and Best Practices in 2025.” It explains that enterprise software lead generation is tougher now because buyers expect personalized, data-driven outreach. Instead of chasing volume, the focus should be on identifying intent signals - knowing who’s actually researching your solutions. The article also points out how crucial alignment between marketing and sales has become; both teams need shared goals and real-time communication. Another key idea is to use account-based marketing to target specific high-value companies with tailored campaigns. After applying some of these strategies, we noticed shorter response times and a clear improvement in lead quality.