I used to send emails like “Just checking in...” until I realized that's not how you build trust in the B2B world. This article helped me rethink everything: https://flowium.com/blog/b2b-email-marketing/ Now my emails contain real value - data, case studies, solutions to pain points - and suddenly I get responses. In a B2B email, timing, tone, and specific insights are important. You're not just selling - you're building a bridge. Do it right, and this bridge will become your sales funnel.